Digipaks!

What is a 'Digipak'

In our first lesson back we learnt about Digipaks, what a digipak is and how they are used to represent an artists image and therefore apply to there audience.

A digipak is simply the casing of their album the back and front cover and the insides, they're often decorated with pictures of the artist among other images and objects that are appropriate to their image. It is also common for them not to feature the artist but they will still feature images that represent the artist image or what the album represents. Another aim of the digipak is to attract buyers, like most products they want it to stand out among others so they will try and make them bold and eye catchy. This however may be unnecessary for artists with an already established reputation but more common with smaller artist.